Intelligence for advertisers. We set out first to analyze thousands of YouTube campaigns in Unskipple Experiments - our lab looking at how video advertising works on YouTube. Is longer stronger? What's the best pacing or framing? All these ingisghts distilled into the Creative Playbook for Advertisers, a Think with Google site dedicated to helping agencies make better ads for YouTube. And we created a series of :06 ads to talk-up the playbook directly to creatives.