jim sowden creative
design + tech
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Creative Playbook

Intelligence for advertisers. We set out first to analyze thousands of YouTube campaigns in Unskipple Experiments - our lab looking at how video advertising works on YouTube. Is longer stronger? What's the best pacing or framing? All these ingisghts distilled into the Creative Playbook for Advertisers, a Think with Google site dedicated to helping agencies make better ads for YouTube. And we created a series of :06 ads to talk-up the playbook directly to creatives. 

Rosetta Stone

Touchdown Dance

Views You Missed

All our moneys

Art Degree

Cannes

How To